Do you sometimes find yourself going “on automatic” when sharing your expertise? Whether you have been in your field a long time or not, you may be telling your same stories, sharing your same ideas, using your same delivery formats. It can be easy to fall into that since it’s what you know and what has worked for you. Why change what works?
While your audiences may be learning some or most of your knowledge for the first time, you have been talking and writing about it for what can seem like forever. Unless you add or subtract something from the mix, there is a high risk of you getting stale, burning out, becoming less interesting to those who could hardly wait for what you offered, and feeling like there must be more to life. It’s one thing to eat the same food every day for every meal, or wear the same color clothes each day. It’s another thing to do the same lesson dozens if not hundreds of times over again.
Imagine what changes you can make from small to medium to large ones. Here are a few ideas to get you thinking.
- Expand how you deliver your information – hard copy, electronically, written, spoken.
- Consider a different audience for your expertise – younger, older, different industry.
- Speak your presentations in different ways – in person, by phone, recorded, Skype.
- Bundle what you have – put individual products and services together for packages.
- Change location – bring your information to a different state, country, region.
- Expand your reach – license your presentations and knowledge to others to deliver.
- Partner with others – co-present with someone whose expertise compliments yours
This is far from an exhaustive list of possibilities as much as a short list to get ideas flowing for you. What did that trigger? Did someone or something come to mind for the first time, something that can breathe new life into what you’ve been doing, something that can turn monotony into fun, something that seems like a great idea that you’re not completely sure how to execute?
There is no idea that is too small to consider or too unimportant to have value either in and of itself or as a trigger to something else. Before you are tempted to cancel it out or to think you are missing the how-to of it, take a breath. Think of who you know who can be a sounding board, who, whether they can provide you an answer or not can give you a place to hear your own thoughts which may give you answers as you listen to what you are saying! After all, you’ve gotten this far with your business, even if it is to the start line. There are plenty of people who can help you take next steps, steps to keep you from being on automatic any longer.
ACTION – Look around your life for the people you know in all parts of your life. Choose one or two to talk with about the information you offer in your business, your expertise, your bite-size brilliance. Run some ideas past them of what you’re considering for next steps to take to enhance what you’re doing, and ask them what suggestions they have. It is completely possible they can offer you something you never considered.